Optimise your Etsy shop

I have subscribed for the Etsy Success newsletter and today I read an interesting article by stellaloella about optimising your Etsy shop for searching. If the acronym SEO means nothing to you, the article tells you how to help people find your site when they search in Google (or another search engine such as Yahoo) and how to control the summary text they see in the search results.

The highlights

• choose your shop title wisely - this is part of the heading when your shop appears in a search result
• the first 1-2 sentences in your shop announcement is the search result summary, so it's best to start off with a description of what you sell (use lots of important keywords)
• your shop sections are now also important keywords used to help direct people to your shop (and of course item tags).