Handmade Marketing, a blog I recently came across, has lots of tips for people who sell handmade.. Subscribe to their feed here.
I found the post about How to Read [a] Google Analytics Report quite interesting and informative. I have set up analytics on this blog and my etsy shop and it's interesting (and kinda addictive) to watch the numbers roll by.
Lucky for me I have an in-house online marketing expert to explain bounce rate (how long people are on your site), visitor loyality (how often the same people return). I also find the referring sites (sites linking to you) interesting, and have discovered some new websites that way. When I was experimenting with listing at different times I used the numbers to figure out which were more effective.
Take note - the data is updated once a day, so don't check too frequently.
Friday, April 17, 2009
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